Superhost Enterprise is laser focused on balancing and maximizing the satisfaction of our four stakeholders. Here are some concrete examples of our success:
- Guests – all of Superhost Enterprise’s hotels rank among the top 15% of their respective brands in terms of guest satisfaction scores; this is achieved through superior product and service and constantly innovating and trying to raise the bar
- Team Members – Superhost Enterprise prides itself on low turnover; satisfied team members leads to satisfied guests;
- Investors – our investors money is treated with more regard than our own money; our results speak for themselves - RevPAR index across our portfolio is over 125% reflecting our focus on sales and marketing and revenue management; in terms of cost control, our Gross Operating Profit margins are significantly higher than averages across our peer group of hotels based on several industry leading tools that we utilize including automated Timesaver payroll and bulk purchasing programs
- Community – through our partnership with EcoGreen Hotels, Superhost Enterprise has recently undertaken a major green initiative that has changed the culture of our company; all of our hotels are on their way to becoming Energy Star Certified and our utility costs have decreased by 30-40%
Superhost's unique, field-based operations team allows for more consistent and precise communication that ensures that each property in the organization is focused- from an owner's perspective- on creating exceptional results. Our Regional Directors of Operations are not tied to the dual role of direct oversight of a particular asset while trying to maximize results in the field. Our Operations team works closely with your on-property management teams to ensure results. This type of hands on management creates an efficient and effective relationship that enables our teams to manage each property as if it were their own. This strategy allows us to provide industry leading results for third-party management partners.
Sales & Marketing
Sales and Marketing is a critical part of Superhost Enterprises results-oriented culture. Through the expert support of our Regional Directors, our VP of Revenue Management, and our President of Hotel Operations our locations consistently command a much higher than average portion of the local market share. We recruit top sales professionals in each marketplace and aggressively promote the hotels through strong client relationships, community involvement and unique marketing strategies. The commitment to work closely with each of our on-property Sales associates and General Managers to continually develop their skills has allowed Superhost Enterprise to deliver a unique and effective marketing strategy in each of our markets. Our results speak for themselves; we would be happy to share our success stories with you.
Precise handling of administrative tasks is essential to keeping a third-party management partner in tune with the hotel's current productivity. Superhost Enterprise employs state-of-the-art data collection tools that provide timely and accurate information. We review results on all assets daily to act where needed. As owner or asset manager of a Superhost Enterprise managed property, you will have the same equal, real-time access to your properties results through our unique web based programs. This support allows each hotel to receive centralized accounting services and closely monitors the hotels to assure that uniform procedures are being executed. By providing this type of administrative support, we are confident that our third-party management partners will remain informed with up-to-the-minute performance reports.
Revenue Management is a key component to the success of each hotel location. Our management teams work hard to improve RevPar penetration and drive continual growth in their market share. Superhost Enterprises Vice President of Revenue Management works closely with each of the management teams to create a cooperative effort that provides a unique and effective plan to build revenues. This relationship, teamed with state-of-the-art tools that measure our performance, allows our hotel locations to utilize rate, inventory, supply and demand as well as ever-changing market conditions to transform our objectives into a winning strategy. Unlike many Management Companies and operators, we not only focus on rates and inventory, but also on the increasingly important area of Social Media, ITP’s, and all channels of electronic delivery and exposure for your asset.
TRAINING AND ASSOCIATE DEVELOPMENT
Training and development is an essential part of improving the value of our assets as well as ensuring the growth of our associates. We pride ourselves in the long-term tenure of team members and the overall team member satisfaction across our Hotels. Superhost Enterprise invests in our associates with hands on training, and by providing our associates with the tools necessary to create great personal success and advancement within our organization. We believe that our greatest asset is our associates, and we are committed to producing leaders that welcome new challenges, create management efficiencies, focus on profitability and look to guide the future growth of our organization.
Maintaining a facility in optimal operating condition is an essential part of returning maximum value to an owner. Consistent execution of in-house maintenance systems assures that each location is operated at top efficiency. This commitment to ongoing maintenance provides confidence that the facility is not only being operated properly today, but will remain competitive and in top shape in years to come. Superhost Enterprise works closely with the ownership group to determine the most effective use of capital expense funds. Our partnering designers and builders that we have built strong relationships with through the years will ensure that you are getting not only the best results but also the best value in the industry. We are determined to assure that the physical plant is maintained in a manner that places the hotel in a superior position of the marketplace.